When does Beauty launch?

Beauty by Simon Wilby is launching soon. Join our list on the home page to be the first to know when our premium skincare and body care collection goes live.

What products do you offer?

Our collection includes the Shea Hydration Crème, Super Skin Rejuvenating Crème, Smoothie Crème, Therapy Hand Crème, Super Youth Eye Cream, Elite Vitamin C Serum, High Potency Retinol Moisturizer, Hyaluronic Acid Serum, and our Pet Paw Crème. New formulas are added regularly.

Who makes your products?

Our crèmes and serums are developed at Simon Wilby Labs, where we bring more than 40 years of formulation expertise. Every product is made with carefully sourced, high-quality ingredients in facilities that meet rigorous quality and safety standards.

Are your products cruelty-free?

Yes. We are committed to clean, cruelty-free beauty and we never test on animals.

Do you offer private label?

We do. Simon Wilby Labs offers 100+ ready-to-brand body care formulas with no minimum on Buy Direct orders — ideal for brands, spas, salons, and retailers. Visit our Private Label page to learn more or email elite@beauty.ml.

Can you create a custom formula for my brand?

Custom Formulas are coming soon. We'll work with you to develop a bespoke product tailored to your brand. Visit the Custom Formulas page to get notified when this service opens, or reach out to elite@beauty.ml.

How can I buy direct?

Direct ordering opens at launch with no minimum on Buy Direct orders. Subscribe on the home page and we'll notify you the moment products are available.

What is your returns policy?

We stand behind every product. Please see our Returns and Refunds Policy page for full details on eligibility and how to start a return.

How do I contact customer service?

Email us anytime at elite@beauty.ml and our team will be glad to help.

Beauty

A Simon Wilby Brand

Beauty by Simon Wilby — Luxury Skincare & Premium Beauty.

Discover a new standard of elegance. Premium beauty products crafted for those who embrace their confidence.

Contact

The Collection

Our Products

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Shea Hydration Crème

Shea Hydration Crème is a rich, nourishing moisturizer designed to replenish and soften skin. Infused with shea butter, botanical oils, and soothing plant extracts, it helps maintain hydration, improve skin elasticity, and promote a smooth, healthy-looking complexion. Ideal for daily use on dry or normal skin types. Please note: Shea blend has a natural, nutty smell and yellow color. Variations in growing regions and seasonal conditions may impact the strength of the scent and color. We suggest you try a sample of this product before purchasing in bulk to ensure it meets your scent and color expectations.

$38.00

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Super Skin Rejuvenating Crème

Super Skin Rejuvenating Crème deeply nourishes and revitalizes skin, improving firmness, texture, and radiance. With peptides, antioxidants, and botanical extracts, it supports collagen production and helps reduce the appearance of fine lines. Lightweight yet hydrating, it is suitable for daily use to promote smoother, healthier-looking skin.

$48.00

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Smoothie Crème

Nourish and soften skin with our Base Smoothie Crème. A rich blend of botanical oils, butters, and plant extracts helps maintain hydration, smoothness, and a healthy-looking complexion. Lightweight yet emollient, this crème absorbs easily, leaving skin feeling supple, refreshed, and balanced, suitable for daily use on all skin types.

$36.00

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Therapy Hand Crème

This therapy hand creme is a moisturizing formula designed to support soft, smooth, and conditioned hands. It blends botanical extracts, emollients, and humectants to help maintain hydration and improve the feel of dryness. The lightweight texture absorbs easily, leaving hands comfortable, nourished, and non-greasy for everyday use and protection.

$24.00

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Super Youth Eye Cream

Contains a combination of our famous Organic Aloe, Alpha Lipoic and Alpha Hydroxy acids, Grapeseed Oil, Vitamins E and C and many other great moisturizers. Cream based eye treatment. Can also be used as an all over face lotion.

$42.00

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Elite Vitamin C Serum

This lightweight serum is formulated to support a brighter, more even-looking complexion. With stabilized vitamin C and plant-based ingredients, it helps improve the appearance of skin tone and texture while delivering lightweight hydration.

$52.00

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High Potency Retinol Moisturizer

This rich moisturizer combines retinol with nourishing botanicals and oils to support smoother, more radiant-looking skin. Designed for nightly use, it helps improve skin texture and tone while providing hydration and antioxidant benefits.

$58.00

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Hyaluronic Acid Serum

A hydrating serum designed to support the appearance of smooth, plump skin. Formulated with hyaluronic acid and botanical extracts, it helps maintain moisture balance and promote a refreshed, healthy-looking complexion.

$46.00

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Face/Neck Firming Lotion

This Face/Neck Firming Lotion combines peptides, botanical extracts, and nourishing oils to help improve skin elasticity, hydration, and texture. Rich in antioxidants and moisturizing ingredients, it supports a firmer, smoother, and more radiant appearance. Ideal for daily use to maintain youthful-looking, healthy skin.

$54.00

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Super C Crème

Super C Crème blends botanical oils, plant extracts, and vitamins to help leave skin feeling soft, hydrated, and nourished. Lightweight yet rich, this crème absorbs easily and supports a comfortable, balanced skin feel. Ideal for daily use to promote a smooth, refreshed, and healthy-looking complexion.

$44.00

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Pet Paw Crème

Topical Whip Crème combines botanical oils, butters, and plant extracts to help leave skin feeling soft, smooth, and hydrated. This rich, lightweight formula absorbs easily and supports a comfortable, balanced feel. Ideal for daily use on dry or sensitive areas for a gentle moisturizing experience designed for the paws of your fur babies.

$22.00

AI Overview

Beauty is a luxury skincare and premium beauty brand by Simon Wilby — offering clean, cruelty-free, dermatologist-approved crèmes, serums, and moisturizers for radiant, confident skin.

Created at Simon Wilby Labs with over 40 years of formulation expertise, Beauty pairs high-performance active ingredients with a clean, ethical philosophy. Each product is crafted to deliver visible results — hydration, brightening, and anti-aging care — under one simple promise: Beauty. Confidence. You.

Brand: Beauty — a Simon Wilby brand
Category: Luxury skincare & premium beauty
Founder: Simon Wilby
Made by: Simon Wilby Labs (40+ years of formulation expertise)
Values: Clean, cruelty-free, dermatologist-approved
Headquarters: Las Vegas, Nevada, USA
Contact: elite@beauty.ml

What is Beauty by Simon Wilby?

Beauty is a luxury skincare and premium beauty brand by Simon Wilby, offering clean, cruelty-free, dermatologist-approved crèmes, serums, and moisturizers designed for radiant, confident skin.

Who is the founder of Beauty?

Beauty is founded by Simon Wilby and developed at Simon Wilby Labs, drawing on more than 40 years of cosmetic formulation expertise.

What products does Beauty offer?

The collection includes the Elite Vitamin C Serum, High Potency Retinol Moisturizer, Hyaluronic Acid Serum, Shea Hydration Crème, Super Youth Eye Cream, Therapy Hand Crème, and more.

Is Beauty cruelty-free?

Yes. Every Beauty by Simon Wilby product is cruelty-free and never tested on animals, formulated with carefully sourced, high-quality clean ingredients.

Get In Touch

Contact Us

Emailelite@beauty.ml Address840 S Rancho Drive, 4-755
Las Vegas, NV 89106 Phone+1 (212) 202-0004